Category Archives: Analyst Views

Tips for Reducing Content Marketing Costs

Welcome to yet another year of more content, more buyer’s journey talk, and more customer experience need – all dependent on compelling and informative content. Seems like every industry and niche…

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Cybersecurity Is Critical to the M&A Due Diligence Process

Another merger, another acquisition, another breach….Organizations are exposing themselves to undue risk by overlooking cybersecurity implications during the screening and due diligence process of a M&A transaction. A few…

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The Conceptual How

Our research clearly shows that technology buyers care deeply about not just what is possible in terms of business outcomes; they care about how things work.  This could be from…

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Qlik on Change, New Innovations, and Data Literacy

Last week I attended Qlik’s annual partner and customer conference in Orlando, Florida. With a new CEO, recently reduced workforce, and shift in strategy (see the MQ), I wasn’t sure…

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The Evolution of the Predictive B2B Marketing Analytics Space

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Missed Opportunities for Network Innovation

Network vendors love to talk about innovation. In fact, so much so, that innovation now means everything and nothing at the same time.  As we’ve published:network vendors overhype even…

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Strategy is Learning By Doing

Strategy is learning by doingSo said Toto Wolff, Mercedes team principle and CEO, during the F1 post-race interview in Azerbaijan.  Valtteri Bottas, one of the Mercedes F1 drivers, should…

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Toolkit: RFP Scoring Template for CDN Services

Fresh out of editing;  Published by Kevin, JI, Mike Dorosh and myself.Toolkit: RFP Scoring Template for CDN ServicesPublished 27 April 2018 – ID G00350532Source: Toolkit: RFP Scoring Template for…

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Treat Yourself to Marketing “Me Time” in San Diego

Are you investing in yourself as a marketing leader? When was the last time you took the time to get away from the daily routine to reflect on your overall…

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RSA 2018: Not As Messy As Before?

As I am starting to write this, RSA 2018 is not even over yet, but I think I am ready to blog my impressions from this year’s event. As I…

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