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Monthly Archives: April 2018
RSA 2018: Not As Messy As Before?
As I am starting to write this, RSA 2018 is not even over yet, but I think I am ready to blog my impressions from this year’s event. As I…
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3 Hacks for Marketing Measurement Problems
Perfect is the enemy of good – at least, in marketing measurement. Demands from a CMO to know “exact ROI” can be just as inhibiting as an analytics department head…
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New Research on Data and Analytics: Leveraging Data and Analytics ITScore and Maturity Models
Late in 2017 we refreshed our Data and Analytics ITScore. Before that time it was focused on analytics and BI which is just one of the data and analytics programs. …
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Preparing Yourself for the Digital Economy
I was reading Diane Coyle’s (Author: GDP: A Brief but Affectionate History) column in today’s US print edition of the Financial Times. It is called, “The Digital Economy is Disrupting…
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Strengthen Five Key Pillars of Product Management to Scale for Digital Business Success
Enterprises invest in product management, but often do not understand how to ensure these investments drive strategic impact for the business. Many product management organizations limit their own effectiveness by…
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The disappearance of the distinction between B2B and B2C marketing
Is there still such a big difference between B2C and B2B marketing today?I’ve asked experts of both sides of the fence to weigh in and get their perspective on…
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“A Perspective – Will Technology Ever Replace Human Employees,” by Duy Nguyen
Our global population is reaching 7.6 billion (http://www.worldometers.info/world-population/) and the unemployment rate is estimated at 7.9 % (https://www.cia.gov/library/publications/the-world-factbook/fields/2129.html) worldwide. It is quite unsettling to imagine how this unemployment rate could…
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CMOs must adapt to modern business (and marketing)
It’s interesting for me to think about today’s CMO. CMOs are under attack, in transition, being re-imagined, and more. Company tenure, knowledge, or industry experience doesn’t guarantee you a longstanding job…proving your value…
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Things I’d Like to See Go Away – The Differentiators List
I started this series of things that need to go away with the logo slide (albeit with that one still having utility in certain cases. Next on the target is the…
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Get Ready to Integrate Kubernetes with Your Infrastructure
As containers are increasingly used to deploy new microservices, and to virtualize some existing workloads, much of the control over system operations will shift up the stack to container management…
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