Strengthen Five Key Pillars of Product Management to Scale for Digital Business Success

Enterprises invest in product management, but often do not understand how to ensure these investments drive strategic impact for the business.   Many product management organizations limit their own effectiveness by…
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The disappearance of the distinction between B2B and B2C marketing

Is there still such a big difference between B2C and B2B marketing today?I’ve asked experts of both sides of the fence to weigh in and get their perspective on…
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“A Perspective – Will Technology Ever Replace Human Employees,” by Duy Nguyen

Our global population is reaching 7.6 billion (http://www.worldometers.info/world-population/) and the unemployment rate is estimated at 7.9 % (https://www.cia.gov/library/publications/the-world-factbook/fields/2129.html) worldwide.  It is quite unsettling to imagine how this unemployment rate could…
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CMOs must adapt to modern business (and marketing)

It’s interesting for me to think about today’s CMO.  CMOs are under attack, in transition, being re-imagined, and more. Company tenure, knowledge, or industry experience doesn’t guarantee you a longstanding job…proving your value…
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Things I’d Like to See Go Away – The Differentiators List

I started this series of  things that need to go away with the logo slide (albeit with that one still having utility in certain cases.  Next on the target is the…
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Get Ready to Integrate Kubernetes with Your Infrastructure

As containers are increasingly used to deploy new microservices, and to virtualize some existing workloads, much of the control over system operations will shift up the stack to container management…
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Blockchain, Crypto, and Women; Musings from RSAC

Blockchain sessions were in full force at the RSA security conference, which I attended last week.   The sessions were informative and very well attended, especially considering they weren’t all directly…
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Economic Growth – The Promise of Information and Technology

 In last week’s Economist there was an article that quite simply drew me in.  The Free Exchange article was titled, “Root and Branch-Economists understand little about the causes of…
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Equating IT Modernization to Business Innovation

A McKinsey report this week titled, “Cloud Adoption to Accelerate IT Modernization”, tackles a topic I have been keen to explore with clients in the last couple of years: What…
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Measuring the Effectiveness of Sales Enablement

As I mentioned in my ‘Marketing’s Essential Role in Sales Enablement’ blog, marketing should be actively measuring sales enablement effectiveness with sales. These metrics provide critical insights to management about what…
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