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The Evolution of the Predictive B2B Marketing Analytics Space

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Missed Opportunities for Network Innovation

Network vendors love to talk about innovation. In fact, so much so, that innovation now means everything and nothing at the same time.  As we’ve published:network vendors overhype even…

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Strategy is Learning By Doing

Strategy is learning by doingSo said Toto Wolff, Mercedes team principle and CEO, during the F1 post-race interview in Azerbaijan.  Valtteri Bottas, one of the Mercedes F1 drivers, should…

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Toolkit: RFP Scoring Template for CDN Services

Fresh out of editing;  Published by Kevin, JI, Mike Dorosh and myself.Toolkit: RFP Scoring Template for CDN ServicesPublished 27 April 2018 – ID G00350532Source: Toolkit: RFP Scoring Template for…

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Treat Yourself to Marketing “Me Time” in San Diego

Are you investing in yourself as a marketing leader? When was the last time you took the time to get away from the daily routine to reflect on your overall…

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New Relic Supports Global Growth With New Europe Headquarters in Dublin

Source: New Relic

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RSA 2018: Not As Messy As Before?

As I am starting to write this, RSA 2018 is not even over yet, but I think I am ready to blog my impressions from this year’s event. As I…

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3 Hacks for Marketing Measurement Problems

Perfect is the enemy of good – at least, in marketing measurement. Demands from a CMO to know “exact ROI” can be just as inhibiting as an analytics department head…

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New Research on Data and Analytics: Leveraging Data and Analytics ITScore and Maturity Models

Late in 2017 we refreshed our Data and Analytics ITScore.  Before that time it was focused on analytics and BI which is just one of the data and analytics programs. …

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Preparing Yourself for the Digital Economy

I was reading Diane Coyle’s (Author: GDP: A Brief but Affectionate History) column in today’s US print edition of the Financial Times. It is called, “The Digital Economy is Disrupting…

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